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We were one of the lucky few invited to download, test and then write a PPC Web Spy Review for Brad Callen's new software, and we have to admit that we are impressed. PPC Web Spy is a Mozilla Firefox add-on that allows you to ethically spy on and get all the Adword keywords that your possible competitors use to drive traffic to their site.

Doing this is extremely simple, you just search Google for any keyword or keyword phrase as you normally would, and if you have PPC Web Spy installed, it provides you with the entire campaign strategy for that Adwords advertiser. The amazing part is that you get this for free. If this is something that you have been looking for to help you with your keyword research then continue reading our full PPC Web Spy Review below.

As we stated above PPC Web Spy is a free tool which you can use to get your competitors adword keywords for absolutely any niche you can think of. You probably already have a niche you are interested in, or else you probably wouldn't be doing keyword research.

To provide an example, if you have a site focused on "Dog Food" you simply do a Google search and if you have the PPC Web Spy add-on installed, each Adwords Ad will have a Keywords button under it. Clicking this button will open a window with a list of all the keywords being bid on by that advertiser. You will also be able to see which keywords are actually generating the most traffic as well as the position, average cost per click (CPC) and the cost per day (CPD) to the Adwords advertiser, as well as the landing page the advertiser has chosen.

What does this mean for you? You will immediately have knowledge of the most profitable keywords for your own campaign by eliminating the useless keywords, saving you days, weeks or even months of trial and error. Using the above example you can now spy on each Adwords advertiser for the term "Dog Food", pick the traffic generating keywords for your own campaign and point them to your own site instead.

Installation is also rather easy, after visiting the PPC Web Spy site in your Mozilla Firefox browser, registering and then logging in, you click the add-on link and you are done.

Again the best part about the PPC Web Spy tool is that it is absolutely free.

PPC Web Spy Tutorial

To see how easy PPC Web Spy is to use, we have also included the below video demonstration of PPC Web Spy in action.

After watching the video you can download your own free copy of PPC Web Spy here.

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