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Below is an overview of what is contained in our affordable SEO Report. If you would like to see a sample of this report that was run using our web site and specific keywords as well as search engine, please click on SEO Report Sample.

Report Overview

This section contains the summary of your web site and the keyword or keyword phrase you chose to analyze, as well as a list of the top 10 competitor web sites compared against your own web site. These are the web sites that rank in the current top 10 or first page of the search engine you chose and with your preferred keyword or keyword phrase.

Document Title

This is considered to be one of the most important on site search engine optimization factors. This section compares your title tag against your competitors and provides recommendations regarding the position of your keyword, the density of your keyword and factors relating to each of the words contained within. It will also assess the number of words and characters in your title and contain recommendations on how and what to change to improve your rankings.

Meta Keywords

Meta keywords tag is generally used to provide information to search engines for the words that you would like your page to be optimized for. Some consider this tag no longer relevant to some search engines, however, the keyword tag is still monitored by all major search engines and provides them with your preferred optimization keywords, or keyword phrases. Your report will compare keyword existence, density, position, number of words and number of characters and contain recommendations on how and what to change to improve your rankings.

Meta Description

Meta description allows you to describe your web site to the search engines. It still an important factor in search engine optimization and is used by most search engines to provide the description of your page underneath your page title. This description is important in that it will persuade users to visit your site or someone elses. Your report will analyse your keyword density, position, number of occurrences, words and characters and contain recommendations on how and what to change to improve your rankings as well as your click through rate.

Body Text

This is the part of your web page that can be seen in a searchers browser. Including your keyword into your body text in the correct density, positions and format is a very important factor in ranking. Your report will guide you through all of these factors and contain recommendations on how and what to change to improve your rankings for your chosen keyword or keyword phrase.

Body Text in Bold, Italic or Underline Type Face

There are very few pages that use this, but your report will provide you with the information to get ahead of your competition and incorporate this little used Search Engine Optimization technique. It will guide you on the use of these different type of 'faces' in terms of number of occurrences, density, position, number of words and number of characters.

First Sentence of the Body Text

Search engines usually place more emphasis on text that is placed at the beginning of your page and therefore the content of your first sentence is very important for search engine optimization. The quantity, density, position, number of characters and keywords for your page is provided by your report and contains recommendations on how and what to change to improve your rankings.

Web Page Domain URL

A short time ago some major search engines changed there relevancy rule to increase the rank of domain URLs that contain the searched keywords in the domain URL itself. Incorporating keywords into your domain URL is an easy and often overlooked strategy. If you have a domain name that is unrelated to your keyword, you can create a specifically optimized page with the same keyword page title so it is present in your domain URL. Your report will recommend the number of occurrences, density, position, and the actual number of words and characters to use in your domain URL.

H1 and H2 Headline Tags

This is another often missed method for search engine optimization. They are headline tags and you should include your most important keywords in them. The search engines place a greater weight on the content of these tags in comparison with normal body text because by using them you are stating that they are the most important and prominent parts of the web page. Your report includes the number of occurrences, density, number of words and number of characters in your H1 or H2 headline tags and how and what to change to improve your rankings.

Same Site and Outbound Link Texts

Same site links are words and sentences in your web page that you use to provide links to other pages within your site. Outbound link texts are text based links to pages that are not in your domain. Although a lower weight is given to links with your keyword included, this could provide you with the opportunity to get ahead of your competition. The quantity, density, number of words and number of characters is included in your report.

Same Site and Outbound Link URLs

These are links that connect pages within your own domain or to external domains. Although a lower weight is placed on same site links and outbound links with your keyword included, they will help you to improve your ranking.

Image ALT or Title Attributes

With each image you have posted on your web site, you have the ability to provide an alternate text or title word to describe it. You can use this to incorporate your keywords, but these have to be in the correct position, density and quantity to avoid over optimization penalties. Your report provides the relevant information for image alt or title text attributes allowing you to correctly optimize your page for your keyword.

HTML Comment Tags

This is another method of search engine optimization that is overlooked. Comment tags are widely used by SEO experts to integrate keyword based text and guide the search engines to the most important parts of your text. Surprisingly, this method of optimization is rarely used but it is relevant for most search engines. It has to be used correctly to avoid optimization penalties such as keyword stuffing, but it can be used very effectively to get ahead of your competition.

Search Engine Optimization Advice

This section covers the general search engine compatibility of your page within the search engine you selected. It includes detailed advice regarding the amount of text on a page, META tag information including META keywords that aren't included in text and other META tags that are incorrectly formatted. It also indicates potential problems with dynamically created pages, special characters and other code which may be causing you a search engine penalty.

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